Project description
Completely rebuilt a telecommunications company website suffering from performance issues. Replaced the problematic theme with a custom-built solution that increased page load speed by 68% and improved mobile responsiveness. Developed an automated product import system using Selenium to scrape products from providers, and implemented advanced SEO strategies based on SEMRUSH analytics that improved search rankings by an average of 22 positions.
Key Achievements
- Redesigned and rebuilt the entire website with a custom WordPress theme
- Increased page load speed by 68% through performance optimizations
- Improved mobile responsiveness for better user experience across devices
- Developed automated product import system using Selenium
- Implemented advanced SEO strategies based on SEMRUSH analytics
- Improved search rankings by an average of 22 positions
Dashboard Components
- Performance Optimization Replaced problematic theme with custom solution, optimized assets, and implemented caching strategies
- Automated Data Collection Built Selenium-based scraper to automatically import products from providers
- SEO EnhancementApplied advanced SEO techniques based on SEMRUSH analytics and keyword research
- E-commerce Integration Customized WooCommerce with Stripe for seamless customer purchasing experience
Implementation Details
The project began with a comprehensive audit of the existing site to identify performance bottlenecks. Instead of modifying the problematic theme, I developed a lightweight custom theme focused on performance. The automated product import system was built using Selenium to regularly scrape telecommunications products and services from providers, ensuring the catalog stayed current without manual intervention.
For the SEO component, I conducted extensive keyword research using SEMRUSH and implemented a strategy targeting high-value terms in the telecommunications sector. This included optimizing on-page elements, improving site structure, enhancing metadata, and creating targeted content to improve organic visibility.
Results & Impact
The rebuilt website delivered significant improvements in user experience through faster load times and better mobile responsiveness. The 68% increase in page load speed directly contributed to lower bounce rates and higher conversion rates. The SEO enhancements resulted in an average improvement of 22 positions in search rankings for targeted keywords, driving more organic traffic to the site. The automated product import system saved the client considerable time and resources while ensuring their product offerings remained current.
