Project description
Developed a custom WordPress website for an eye clinic from scratch without pre-made themes. Created unique design elements using HTML, CSS, and JS to showcase the clinic’s premium services. Implemented comprehensive SEO strategies and optimized for exceptional loading speed. Added multilingual functionality to serve diverse patients and integrated appointment booking system.
Key Features
- Custom-built WordPress theme with unique visual identity
- Patient-friendly interface showcasing specialized services
- Integrated appointment booking system
- Multilingual functionality (French and English)
- Comprehensive SEO implementation for local healthcare visibility
- Optimized performance for exceptional loading speed
- Responsive design for seamless experience across all devices
- Detailed service pages explaining ophthalmological treatments
Performance Optimization
Healthcare websites must be fast and reliable. I implemented several performance optimizations:
- Efficient code structure with minimal dependencies
- Advanced image optimization while maintaining medical image clarity
- Strategic caching implementation
- Critical CSS delivery for faster initial rendering
- Deferred loading of non-critical resources
- Server-side optimizations for WordPress
Results & Impact
The new website has significantly enhanced the clinic’s digital presence and patient acquisition. The appointment booking system has reduced administrative workload by 35%, while the SEO implementation has resulted in a 65% increase in organic traffic and first-page rankings for key ophthalmological services in the local area. The performance optimizations delivered a 92/100 PageSpeed score, ensuring patients have a smooth experience even on mobile devices with slower connections. The clinic reports that the website has been instrumental in attracting a higher percentage of patients seeking specialized services.
