Project description
Transformed an outdated computer equipment supplier website into a fully functional e-commerce platform with WooCommerce. The redesigned site features a responsive layout, optimized product catalog with over 500 items, and secure payment processing. Implemented advanced SEO techniques that increased organic traffic by 85% and improved site security to protect customer data.
Key Achievements
- Transitioning from a static website to a full-featured e-commerce platform
- Migrating and organizing a large product catalog with over 500 items
- Implementing proper categorization and filtering for technical computer products
- Ensuring secure payment processing and customer data protection
- Optimizing site performance for a large product database
- Improving SEO to increase organic traffic and visibility
- Training client staff on the new content management system
Results & Impact
The transformation of Madisel’s website into a full-featured e-commerce platform yielded significant results:
- Traffic Growth: 85% increase in organic traffic within the first six months
- Conversion Rate: 3.2% conversion rate (industry average for computer equipment is 1.8%)
- Mobile Sales: 42% of transactions now come from mobile devices, compared to virtually none before
- Page Load Speed: Reduced average load time from 6.5 seconds to 2.3 seconds
- Customer Engagement: Average session duration increased by 3.5 minutes
- Search Rankings: First page rankings for 45+ target keywords related to computer equipment
- Business Growth: 65% increase in online revenue within the first year
The e-commerce transformation allowed Madisel to expand their business beyond local customers, reaching a wider audience and establishing themselves as a trusted online retailer of computer equipment. The robust platform supports ongoing business growth with scalability for increasing product inventory and transaction volumes.
