Project description
Successfully migrated a multi-brand fashion retailer from Prestashop to WordPress without losing any customer data, preserving user credentials and product information including all variables. Integrated an external shipping API to streamline order fulfillment and implemented SEO optimization that increased organic traffic by 120%. The new system maintains the full product catalog featuring major brands while improving the shopping experience.
Key Achievements
- Seamless migration from PrestaShop to WordPress/WooCommerce with zero data loss
- Preserved all customer accounts, order history, and product information including variables
- Integrated external shipping API for streamlined order fulfillment
- Implemented SEO optimization resulting in 120% increase in organic traffic
- Maintained complete multi-brand product catalog while improving UX/UI
- Enhanced mobile responsiveness for better shopping experience across devices
Migration Strategy
- Data Migration
Custom scripts to transfer products, customers, orders, and metadata from PrestaShop to WooCommerce - User Experience
Redesigned interface with improved navigation and product discovery while maintaining brand identity - Shipping Integration
Custom API integration with external shipping provider for automated order fulfillment - SEO Enhancement
Comprehensive SEO strategy with URL structure preservation, metadata optimization, and performance improvements
Technical Challenges
The migration presented several significant challenges. The PrestaShop database structure differed substantially from WooCommerce, requiring custom mapping for products with multiple variables and attributes. Customer password hashing algorithms between the platforms were incompatible, necessitating a secure transition strategy that preserved user credentials without compromising security.
Another major challenge was maintaining SEO rankings during the transition. This required meticulous URL structure preservation, 301 redirects implementation, and careful metadata migration. The multi-brand catalog presented additional complexity, with each brand requiring specific presentation rules and filtering options.
Results & Impact
The migration was completed with zero downtime during the transition and no loss of customer data or product information. The new WordPress/WooCommerce platform provided a more intuitive shopping experience with faster page load times and improved mobile responsiveness. The SEO optimization resulted in a 120% increase in organic traffic within three months of launch. The external shipping API integration reduced order processing time by 65%, improving fulfillment efficiency. The client reported a 35% increase in conversion rate following the migration, attributed to the improved user experience and streamlined checkout process.
