Project description
Developed a custom WordPress site for Abou Samra Brothers’ dental equipment company from scratch. Created responsive design with product catalog organization for dental practitioners and laboratories. Implemented 360° product views, optimized site speed and SEO. Added multi-category filtering, product showcase, and integrated analytics tools (Facebook Pixel and Google Analytics).
Key Features
- Custom-built WordPress & WooCommerce integration tailored to dental equipment
- Responsive design optimized for desktop and mobile users
- Advanced product catalog with multi-category filtering and search
- Interactive 360° product views for detailed equipment examination
- Detailed technical specifications and comparison features
- Optimized site speed and SEO implementation
- Analytics integration with Facebook Pixel and Google Analytics
- Multi-language support (French and English)
Development Challenges
The development process presented several unique challenges specific to dental equipment e-commerce:
- Technical Product Information: Dental equipment requires extensive technical specifications. I created custom fields and taxonomies to organize this information in a way that makes sense to dental professionals.
- 360° Product Views: Implementing interactive product views while maintaining performance was challenging. I developed a custom solution that loads high-resolution images progressively to maintain site speed.
- Multi-Category Filtering: Dental equipment spans numerous categories and sub-categories. I implemented an advanced filtering system allowing users to search by equipment type, brand, application, and specifications.
- Technical SEO for Specialized Equipment: Optimizing for highly technical search terms required extensive keyword research and content structure tailored to dental professionals’ search patterns.
Custom Features
Some of the specialized features implemented for this dental equipment e-commerce site:
- Technical Comparison Tool: Allows dental practitioners to compare specifications of similar equipment
- Detailed Product Galleries: High-resolution images with zooming capabilities for equipment details
- Product Categorization: Organization by practice type (general dentistry, orthodontics, oral surgery, etc.)
- Technical Documentation: Integration of user manuals and technical documents with products
- Request for Quote System: For large equipment purchases requiring custom pricing
- Supplier Integration: Backend connection to supplier inventory systems
Results & Impact
The new e-commerce platform has significantly improved Abou Samra Brothers’ online presence and sales performance. Since launch, the website has seen a 78% increase in product catalog engagement and a 45% increase in qualified leads. The 360° product views have been particularly successful, with users spending an average of 3.2 minutes interacting with products (compared to the industry average of 1.5 minutes). The technical SEO implementation has resulted in a 62% increase in organic traffic for specialized dental equipment searches. The client reports that the platform has been instrumental in expanding their market reach beyond their traditional geographic boundaries, particularly for specialized equipment.
