Project description
Rebuilt an airport car rental service website from scratch after issues with the previous theme caused significant performance problems. The new implementation achieves a 75% faster load time and features a responsive design optimized for mobile users. Integrated a car rental booking system and implemented geolocation features to improve user experience for travelers arriving at Algiers Airport.
Key Achievements
- Overcoming performance issues that resulted in 8+ second load times
- Creating a fully responsive design for travelers using mobile devices at the airport
- Implementing an intuitive car rental booking system with real-time availability
- Developing geolocation features to assist travelers unfamiliar with the area
- Optimizing for local SEO to capture airport car rental searches
- Building a multilingual site (French and English) for international travelers
- Ensuring compatibility with various payment methods common in Algeria
Results & Impact
The rebuilt Aymen-Car Services website delivered significant improvements across key metrics:
- Performance: 75% reduction in page load time (from 8+ seconds to under 2 seconds)
- Mobile Bookings: 134% increase in bookings completed on mobile devices
- Conversion Rate: 68% improvement in the booking completion rate
- User Engagement: 53% decrease in bounce rate for landing pages
- Search Visibility: First page rankings for key airport car rental search terms
- Business Growth: 42% increase in online reservations within first three months
The dramatic performance improvements and enhanced user experience have transformed the website from a business liability into a valuable asset for Aymen-Car Services. The intuitive booking system and mobile optimization have been particularly successful, allowing the company to capture a significant percentage of travelers making last-minute bookings upon arrival at Algiers Airport.
